This episode features the lovely Sarah Ireton. Sarah is the Digital Marketing Specialist at CIF (Construction Industry Federation).  She first runs through her content marketing work, creating long-form content pieces and taking out the interesting aspects of social. Sarah explains an example of her work by highlighting her timely piece on Ergonomics. During the pandemic designing home workplaces was such an important topic, her well-researched and well-timed piece really caught momentum nationally.  Sarah runs through how to start creating Twitter and LinkedIn accounts. Make sure your content is specific and on point from the off. This episode is a good episode for anyone wanting to understand content creation and making short-form content for social.