That Worked

Sarah Kallile - Founder & CEO of Lunnie: Building a Community-Led Brand, Creating Brand Evangelists, Finding the Right Idea to Start Your Business, and Not Caring What People Think of You


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Sarah Kallile is the founder and CEO of Lunnie, a postpartum intimates brand for modern mothers. Lunnie disrupted the market with their innovative All-Day Leakproof Nursing Bra. This community-led brand is not only creating products but launching a movement to support postpartum women who have been underserved. 


Lunnie is the 2023 Soin Award for Innovation winner, the 2022 University of Dayton Flyer Pitch winner, and the 2021 Female Founder Collective Pitch winner. 


She is the proud mother of 3 girls under 5 whom Lunnie is named after. 


In this episode, you’ll learn:

  • How to create brand evangelists 
  • How to build a community-led brand 
  • How to know you have the right idea
  • The power in not caring what people think of you
  • The benefits of building a mission-driven company


Follow Sarah on LinkedIn / Instagram


Learn about Lunnie


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That WorkedBy Callan Harrington