Behind every celebrity artist, successful product brand, governmental leader, and festival…is an equally successful publicist. It’s a role entrenched in relationships, and just cannot be replicated by technology.

And while publicists sit in the background, they live a fast pace life filled with wonderment to those that are looking in. A rewarded profession that is not easy to break into, which amasses infinite fireside stories and powerful friends.

Sarah Mary Cunningham is the senior director of publicity at Columbia Records. Her client work has included artists such as Snoop Dog, Solange, J. Cole, Tiesto, and Drake. 

In this episode, you’ll hear her key ingredients in gaining influence at the highest level and becoming a true Bellwether.

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