LADY-BRAINS

Sarah Munro - Sarah & Sebastian


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Sarah Munro is one half of the iconic Aussie label Sarah & Sebastian, best known for its beautiful, fine jewellery designs. In this chat Sarah tells the story of being picked up by the French high fashion boutique, Colette, and how, over a decade later, Sarah and her co-founder Robert have built the business to a team of 100 people, have stores in Sydney and Melbourne, and have expanded the brand into a whole range of services.  

You’ll learn: 

  • How Sarah approached the decision to quit her fulltime job to go all in on the business  
  • How Sarah’s naivety in the early days contributed to taking bigger risks 
  • Why Sarah & Sebastian actually started out as a wholesale brand, rather than retail 
  • How they operate with a made-to-order business model, at scale  
  • Why Sarah prefers to remain behind the scenes, rather than being the face of the brand 
  • How Sarah learnt to hand over control and trust her team 
  • Why Sarah prioritises her personal life (even though switching off from the business can be hard) 


This episode is made possible by ShipStation. To get a 30 day free trial PLUS 2 months free, use the code ladybrains at https://hubs.la/Q014rkPG0



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