Meet Sarah Paiji Yoo, founder of Blueland, and accidental activist! Today I sat down with Sarah to discuss how she ended up founding Blueland and tackling the single-use plastic industry by developing a reusable option that at first seemed almost impossible! Her chemist didn’t even know if it could be done. 

How did she start out at Harvard Business School but end up making the world a better place? Sarah dives into how she got started as an entrepreneur, starting with a company called Snapette in 2011. Once she sold that company, she went on to build Launch, which led to the companies M.Gemi and Rockets of Awesome. 

Motherhood had Sarah questioning what was in the drinking water she was using to prepare her son’s formula, and from that research, she identified the need for a reduction in the use of plastics and safer, non-toxic cleaning products. Cleaning tablets, a new concept in the industry hadn’t been done before and she didn’t even know if it was possible.

Sarah’s journey is an amazing one, and it landed her on the hit show, Shark Tank. From there, Blueland’s products took off and Sarah has single-handedly revolutionized the cleaning industry. Have a listen and hear how she did it!