Sarah Panus is a brand storytelling strategist, podcast host of Marketing With Empathy®, and owner of Kindred Speak® consulting. She’s on a mission to make people’s days better by creating useful (and more meaningful) connections between brands and consumers. How? By using the power of empathy+data infused storytelling to improve the lives of content marketing professionals and the people their brands serve. Pulling from 20 years’ experience helping billion-dollar brands drive leading ROI through brand storytelling, she helps content marketers attract top-funnel leads that drive bottom-funnel results. Sarah works with clients by either doing the work for them through her agency services; OR, she trains content marketers how to think like Editorial Directors themselves in one of her online courses.