Sarah St John discusses her transition from her photography business to her travel agency business before settling on her podcast, Frugalpreneur: Building a Business on a Bootstrap Budget. She has had great reviews and has since evolved her podcasts into interviews with business minds in various online businesses who share their business tips and tricks.

She explains the benefits of podcasts in businesses as search engines and avenues for networking. She also lists things you need to start your own podcast:  a pro microphone, computer, speaker, software app for recording solo episodes for free, and recommends affordable plans under $100 to get started effectively. Sarah advises outsourcing some production processes like transcriptions, show notes, and social media images. She also recommends some podcast services for finding guests.

Don’t miss her giveaway PDF versions of 3 of her books at the end of this episode.