As a founder, you are likely to fall in hopelessly in love with what you have created as a solution. This is a good thing. What is even better is when you are able to demonstrate to investors that the solution you have on offer is something that will delight your customers. Investors are thrilled when you are able to show them that you have developed early and basic versions of your product that have allowed for you to collect critical feedback that helps you improve your product. 

Sarah Dusek is the co-founder of Enygma Ventures. Sarah has built valuable businesses and is now an investor - it would be a very good idea to listen to her carefully. She provides clarity and and sage advice on how founders should prioritise their product when it comes to looking for funding. What she says may just surprise you - and bring some relief.

About Let’s Get Funded

Branson Centre has partnered with the UK SA Tech Hub, an initiative of the UK Government, to create our on-demand series ‘Let’s Get Funded’, for founders looking to get funded. We connected with South Africa's most experienced and inspiring female finance professionals to discuss investor readiness. Let's Get Funded challenges traditional financial and investment content norms with a conversational 9-part series of on-demand content.