When COVID-19 hit, many governments reverted to a panic publishing approach, getting as much content up on their websites as quickly as possible. Structure, organization, testing, it all got shoved aside in the rush to publish. Sarah explains how this sort of panic publishing culture can be avoided in the future because panicking serves nobody.

Sarah Richards defined the term ‘content design’ in the early days of GOV.UK, where she led the award-winning content team in the design of the UK government website. For me, GOV.UK is one of the shining lights when it comes to true and genuine quality web design and management. GOV.UK has shown what online government for the people, rather than for the politicians, can be like, by being functional, evidence-based, rigorously tested, clear and succinct. Sarah now runs Content Design London, a content design consultancy. Sarah is a wonderful person and a true digital pioneer.

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