Sarasota Orchestra (previously the Florida West Coast Symphony) opened its 60th season with a new name and a new look, changes prompted by months of community research by Sarasota’s regional orchestra. Music Director and conductor Leif Bjaland talked with WUSF classical music host Coleen Cook about a growing arts community, reasons behind Sarasota Orchestra’s name change, and the innovative “Journeys to Genius” concert concept.