SHOW NOTES

How Sari manages working on more than one book at once: It's a combination of creativity and structure

My discipline has always been to really structure things and on the creative side to really keep on developing.

I go in and out on structure - first I diverge speak to clients, investigate ideas. Before I converge.

It all starts with a question I need to answer for them.

It always goes observation, interpretation, conceptualization, and then I started process.

I look for patterns, and then interpret them

Conceptualization: there are many roads to Rome, what model or concept could I create?

If all goes well then I go to productize, and create a training course, or book, or whatever they need

In that divergent stage, what I've noticed is I really need time to myself. I can't take any feedback then I need to shut myself away.

Being an entrepreneur makes it really difficult to lock yourself away, because as an entrepreneur, you're always thinking not only about your next paycheck, but usually about the next year's paycheck. So you're always doing acquisition and execution at the same time.

Working in blocks is also a very expensive way to write a book because each time it takes me about a day and a half to get back into that voice again. And by that time I have half a day to write in a weekend. So that's the dilemma.

With external constraints I think the trick is not to fight them. If they're really non-negotiable, they're nonnegotiable.

As an entrepreneur, you have to be somewhat narcissistic in the sense that you think that anything is possible.

My constraint is time - the balance between time and money. So if I don't spend time, I don't make money. If I don't spend time, I don't write my book, which could get me more money, you know, that's, that's, that's the dialogue I have.

Learn how Sari, the precocious kid was giving riding lessons at 6, and started her business when she was 22.

What helped me was that I didn't know it was impossible...

I actually don't really look back. I look more in the here and now, forward. When I tell people my story of entrepreneurship, I am really proud. I'm really proud of and that I've been able to help clients improve the quality of their work and their life along the way

I fell in love at 56...

One of the tricks to being creative is to have a plan, A, B and C, so always have many things on the go.

How do you decide what's the right project, right now? I go where my heart lies, where my passion is. I start with a puzzle.

You should also let go of ideas that don't have that energy