Most brands today talk about 'purpose' as being central to what they need their brand to be. This is driven primarily by the fact that consumers today demand purpose from the brands whom they interact with, purchase, or make part of their world in various ways.

This week, Varun is joined by Sarvesh Shashi, Founder and CEO, Sarva, who's entire business is built on purpose - and the purpose is wellness.. Sarvesh talks about his love for cricket, adventure sports & theatre, dancing professionally for 5 years, jumping from the highest jumping-off point in the world, and all the other cool and amazing things he has done in his life. After all of that, he is a true yogi at heart, having founded his company, and talks about how Jennifer Lopez, yes, THE Jennifer Lopez, ended up investing in his dream. He also talks about his guruji's 7 year challenge for him, and how he has kept it going.
Tune in for an enriching conversation on what a business built around mindfulness is.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.
Talk to Sarvesh Shashi on Twitter @sarveshshashi and Instagram @sarvesh_shashi.

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