The Big Data era has arrived and it is the responsibility of executives to turn that data into business value. CMOs - responsible for promoting growth – need the CIO’s help to turn the flood of structured and unstructured data their companies are accumulating into increased revenue. CIOs - obliged to turn new technology into revenue – need the CMO to help them with better functional and technical requirements for big data initiatives. And the addition of the CDO may just be the glue that brings it all together. Speaker: Anne Buff – Thought Leader and Business Solutions Manager for SAS Best Practices, a thought leadership organization at SAS Moderator: Gene De Libero – CEO, Digital Mindshare LLC