Today’s customer experience requires a combination of individualized insights, connected interactions, and an agile approach to meet customers in the channel of their choice. Staying competitive in this realm requires new ways of exploring customer trends and preferences, and being smarter about responding to these indicators. The data-driven customer experience is critical to the future growth and development of organizations, particularly in today’s hyper-competitive digital economy. Speaker: Jon Moran, Principal Product Marketing Manager, Customer Intelligence at SAS Moderator: Gene De Libero – CEO, Digital Mindshare LLC