“Get used to the grind.” Despite saying those words with a smile, Sasha Siddhartha, Co-founder and CTO of Thrive Market, doesn't sugarcoat it. The path to building a company is arduous, and Sasha unpacks how he’s built his company, Thrive Market, the online grocer dedicated to organic and natural foods, from an idea with friends to a national grocery with 1M subscribers across the US. Sasha recalls the uncertainty his co-founding team felt at launch and the hypergrowth that followed, highlighted by a serious spike over the last 18 months as Covid forced countless people to online grocery shopping. Thrive is proving to be more than just a ‘digital Whole Foods’: it’s a challenger brand and the next generation of grocery in a remote, distributed world.

Show Notes:

• 1:40: Embarking on the startup journey 
• 6:48: How the initial idea behind Thrive evolved 
• 15:02: Unearthing the gap in the market
• 20:12: Keeping hypergrowth under control
• 23:58: Learning from those early experiments that failed
• 31:07: Designing Thrive for today’s consumer
• 36:15: Sasha’s advice to tomorrow’s founders 
• 37:25: The Sprint