Move over millennials. Gen Z is the next generation of consumers. Businesses want their dollars but it’s a hard generation to reach (they don’t take phone calls or answer emails.) So when people from some of the province’s largest companies such as SGI, Sasktel, and Tourism Saskatchewan got to sit down with a group of 15-20 year olds to ask them anything, what did they learn about this next generation of customers? We eavesdrop on the conversations.