This is Saskatchewan

Sask. businesses want to tap into Gen Z's minds and wallets


Listen Later

Move over millennials. Gen Z is the next generation of consumers. But it’s a hard generation to reach (they don’t take phone calls or answer emails.) So when people from some of the province’s largest organizations sat down with a group of 15-20 year olds to ask them anything, what did they learn? We eavesdrop on the conversations. (This podcast has been edited to remove the voice of a student whose parents had not signed their school's media consent form).

...more
View all episodesView all episodes
Download on the App Store

This is SaskatchewanBy CBC