In the latest Weekly Superannuation News Wrap, Financial Services Online discusses AMP's innovative cashback rewards program and partnership with fintech Citro, which aims to boost superannuation savings and financial literacy. Also highlighted are the government's superannuation reforms addressing Australia's aging population and the need for larger savings and improved services. The Financial Services Council's support for personalized policies and the Association of Super Funds of Australia's research on superannuation's potential to raise GDP are covered as well. Updates include HESTA's renegotiated contract with AIA Australia resulting in reduced insurance fees and Charlie Viola of Viola Private Wealth's recognition of an untapped opportunity in the mass affluent market for financial firms.