In the pursuit of purchasing a new computer, I wound up in a discussion with an Apple Specialist. His insistence on purchasing an Apple product, even if it didn’t best tailor to my needs, got me thinking:

From a moral perspective, which one is more important:

1. Making a sale, even if the customer walks away with a product that isn’t best suited for them, or 

2. Redirecting a customer away from your business, towards a product and company that will better satisfy them and fulfill their desires?

In this episode, we explore that question, as well as my take on the topic.