Sauce Secrets

Sauce Secrets Ep. 3: Grupo Solave

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Sauce Secrets is a podcast discussing alcohol manufacturers and how they got to where they are now. In each episode, our host interviews a successful and interesting alcohol industry leader.

In this episode, we interview the founder and CEO of Grupo Solave, Fernando Pérez Ontiveros. Grupo Solave is based out of Guadalajara, Mexico, and is the leading producer of Agave Syrup and Tequila.

Time Stamps
  • 2:30 – Agave Roots: Family History & The First Distillery
  • 6:00 – From Suppliers to Brand Builders
  • 9:12 – Agave-to-Glass: The Ultimate Craft Model
  • 12:27 – Building Brand Identity & Target Audiences
  • 12:38 – Introducing Laelia: Tequila for Aficionados
  • 16:26 – U.S. vs. Mexico: Branding & Legal Hurdles
  • 18:55 – Advice for Tequila Entrepreneurs
    • References
    • Casa Natima
    • Grupo Solave
    • Laelia Tequila
    • Magnocampo
    • Tequila Komos
    • 818
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        Sauce SecretsBy Vela Wood