In this episode, host Nick Hall explores the ambitious projects and rapid developments taking place in Saudi Arabia's events landscape.

Amjad Shacker, former CEO of the Saudi Conventions and Exhibition General Authority, highlights the strategic plans supporting Saudi Arabia's burgeoning MICE sector. He also talks about investment opportunities and the increasing role of technology in enhancing the sector's competitiveness.

Read the full article about this episode:

https://www.thinkdigital.travel/opinion/saudi-arabias-mice-ambitions