Seedcamp Co-Founder Saul Klein joined Carlos for this podcast on everything from the importance of knowing your positioning to the origins of Seedcamp. Aside from being the Co-Founder of Seedcamp, Saul is a prominent figure in the global tech scene, currently he is Co-Founder of LocalGlobe, which announced a dedicated Seed fund last year, and Co-Founder of Kano, a new kind of computer company. In his conversation with Carlos, Saul talks through his career journey working in successful startups Lovefilm and Skype, and his role as an Investor at Index Ventures, Seedcamp and LocalGlobe. He highlights the importance that design and communications play in building great startup companies, and that the best creatives will only produce the best work if they can work with great positioning, which is key for the founding team to drive.