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What happens when a third-generation family brand refuses to cut corners, even as retail tightens the screws? We sit down with Fran and Paul from Porky Whites to unpack the unglamorous truth of supermarket shelves, price wars, and the tug-of-war between integrity and margin. They share why wholesale now makes more sense than constant retail promotions, how own label reshaped the category, and the quiet power of holding the line on recipe and welfare standards.

You’ll hear a rare, plain‑spoken take on sourcing: why they’re open about not always being fully British on pack, what high welfare means in practice, and why paid badges aren’t the only route to trust. We dig into the reality of promotions and loyalty pricing, the poverty premium baked into multi-buys, and the way perpetual deals can train shoppers to see the real price as a rip-off. Fran explains why they won’t change the meat just to hit a number, even when competitors do, and how that stance has kept the brand’s reputation intact through a rough year.

The heart of the story is food waste and community. A misdelivered pallet connected Porky Whites to The Bread and Butter Thing, turning surplus into meals instead of landfill. The Christmas near-miss is unforgettable: three pallets, around £16,000 of product, rerouted to families who needed it most. We also spotlight their partnership with the Halo Project, where adults with learning difficulties co-created bold new sausage flavours, proving brand building can be generous and joyful.

If you care about food systems, ethics, and how small choices scale into real change, this conversation is for you. Follow and share the show, leave a review if it resonated, and tell a friend who loves honest food and honest stories.