Sign up to save your podcasts
Or
Share Savannah Berrecil | Experiential Strategy That Actually Drives Revenue
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Savannah Berrecil | Experiential Strategy That Actually Drives Revenue
What actually makes an event strategic?
In this episode of OFFICE HOURS, Savannah Berrecil, founder of GoSavvy, breaks down what experiential marketing really means — and why most brands are leaving opportunity (and ROI) on the table.
Savannah shares a real-world case study of a construction company that used a holiday party to roll out a rebrand, align employees, and strengthen company culture. From there, the conversation expands into vendor negotiations, hidden hotel clauses, production budgets, and why video strategy and follow-through matter more than most teams realize.
They also discuss:
• What experiential marketing actually is (and what it isn’t)
• Where companies lose money in contracts and venue agreements
• How AI is being used to strengthen strategy — not replace it
• Savannah’s journey from audio engineer to founder
• Going full-time in January 2020… right before COVID
• Building ROI tools to help clients scale intentionally
• Three practical pieces of advice for anyone hosting events
If you’re a founder, CMO, or marketing leader thinking about how events should drive real growth in 2026, this episode reframes them not as moments — but as systems.
Connect with Savannah Berrecil & GoSavvywww.gosavvy.biz
www.instagram.com/gosavvyusa
www.linkedin.com/company/go-savvy
00:00 – Introduction + What Is Experiential Marketing?
03:00 – The Construction Company Rebrand Event
06:45 – Vendor Negotiation & Contract Pitfalls
09:45 – Video, AI & Evolving Event Strategy
11:45 – From Engineer to Entrepreneur
16:30 – Launching GoSavvy + Surviving COVID
21:30 – Budgeting, Time & Post-Event Follow-Through
View all episodes
By Audion LLCWhat actually makes an event strategic?
In this episode of OFFICE HOURS, Savannah Berrecil, founder of GoSavvy, breaks down what experiential marketing really means — and why most brands are leaving opportunity (and ROI) on the table.
Savannah shares a real-world case study of a construction company that used a holiday party to roll out a rebrand, align employees, and strengthen company culture. From there, the conversation expands into vendor negotiations, hidden hotel clauses, production budgets, and why video strategy and follow-through matter more than most teams realize.
They also discuss:
• What experiential marketing actually is (and what it isn’t)
• Where companies lose money in contracts and venue agreements
• How AI is being used to strengthen strategy — not replace it
• Savannah’s journey from audio engineer to founder
• Going full-time in January 2020… right before COVID
• Building ROI tools to help clients scale intentionally
• Three practical pieces of advice for anyone hosting events
If you’re a founder, CMO, or marketing leader thinking about how events should drive real growth in 2026, this episode reframes them not as moments — but as systems.
Connect with Savannah Berrecil & GoSavvywww.gosavvy.biz
www.instagram.com/gosavvyusa
www.linkedin.com/company/go-savvy
00:00 – Introduction + What Is Experiential Marketing?
03:00 – The Construction Company Rebrand Event
06:45 – Vendor Negotiation & Contract Pitfalls
09:45 – Video, AI & Evolving Event Strategy
11:45 – From Engineer to Entrepreneur
16:30 – Launching GoSavvy + Surviving COVID
21:30 – Budgeting, Time & Post-Event Follow-Through