The Freelance Founders Podcast

Savannah White on Why It’s Best to Underpromise and Overdeliver


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When we start out as freelancers, it can be incredibly easy to underestimate the value of our work. Most of us would probably admit to intentionally underselling ourselves because we’re lacking confidence or in order to placate clients. Only as we begin to establish ourselves in our chosen field do most of us gain the perspective and conviction to charge what we’re really worth.


Welcome to episode six of the Freelance Founders podcast. We’re talking to Savannah White, a stylist, creative consultant, and costume designer.


Today, we’re discussing with Savannah how she made the shift from Arkansas to New York, our mutual early experience with PR firms, and how she differentiated herself at the start of her career from others in her industry. We also chat about how she keeps her inspiration flowing and fresh, and the importance of staying flexible when it comes to building your business.


Some Questions asked:

  • Do you feel like being part of the free internship era made it harder for you to know your worth when you first started out? (02:48)
  • You’re from Arkansas, you came to the Big Apple. How did you get into all of this? And how did you decide, “I want to go do the styling route”? (06:51)
  • What have been some of your favorite projects? (13:49)
  • How has joining an agency helped your career so far? (26:34)


In This Episode, You Will Learn:

  • Why Savannah has low-balled herself for much of her career (01:46)
  • Savannah didn’t even know how she could make a living from styling when she first began (11:09)
  • How Savannah tries to hone in and connect with her clients (24:07)
  • What Savannah is currently working on and how she measures her success (33:00)


Connect with Savannah:

  • Website
  • Instagram


Let’s Connect:

  • Website
  • Linkedin
  • Instagram

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The Freelance Founders PodcastBy Freelance Founders