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From music to supermarkets—Krept & Konan have officially opened The Saveways! But does the brand identity match the ambition? This week on The Brand Culture Collective, we break down the rise of celebrity-backed businesses and give The Saveways a fresh rebrand from a design perspective. Tune in for our take on visuals, strategy, and the power of a strong brand identity.
From music to supermarkets—Krept & Konan have officially opened The Saveways! But does the brand identity match the ambition? This week on The Brand Culture Collective, we break down the rise of celebrity-backed businesses and give The Saveways a fresh rebrand from a design perspective. Tune in for our take on visuals, strategy, and the power of a strong brand identity.