For decades New York’s Pearl River Mart was the place to go for Chinese goods. Pearl River wasn’t just a department store, it was a cultural landmark. Then in 2016, after 40 years in business, the store closed. But its faithful customers and its founders weren't ready to let go. Michelle Chen tells the story of her family’s store: from its origins at the cusp of the Cold War, through economic ups and downs, to how Pearl River revived itself in the new millennium for the next generation of consumers.