Josh Tulloch, co-founder of Plugged, operates a curated founder community with 34 paying members who undergo rigorous vetting for tenacity, wicked ambition, and cultural fit, maintaining a 30% acceptance rate through application processes that dig deep into candidates' "why" to identify founders who exhibit spiritual-level commitment to building regardless of pivots or obstacles. Drawing inspiration from stories like a founder who faked a Swedish accent to pass language requirements for World Economic Forum fellowship, Josh seeks "pirate energy" individuals who demonstrate unruly confidence and bias toward action, believing tenacity can be triggered in some people through exposure to possibility while others naturally possess it. Monetising through strategic partnerships with companies like Notion and Fiverr rather than membership fees, Plugged requires partners to solve genuine founder problems before gaining room access, positioning itself as a problem-solving ecosystem where brands build early-stage trust with founders who tend to purchase through community recommendations rather than traditional advertising. Josh's long-term vision transforms Plugged into a university-style founder oasis, creating an environment where founders can access capital, talent, and workspace while focusing exclusively on building world-changing companies, with plans for eventual syndicate formation and fellowship programs as the membership pipeline scales.