It was when Susan Gomez learned about fashion pollution - and how it affects our planet, that the idea to create a sustainable fashion line came to her mind.

Susan knew the people that worked in the garment industry in Guatemala, and she understood the consumer so she created Sugopetite!

Sugopetite was created with a clear focus on a brand for petite women, using only sustainable fabrics, and ensuring the people who make the dresses are treated well and in good working conditions.

In this episode, we talk about the slow death of the brick-and-mortar store and what we see in the future of slow fashion, and the idea that retail will be more e-commerce and online with the addition of 3D imaging. 

Lastly, our conversation turns to how we can incorporate micro-influencing marketing when doing an online clothing store. Sugopetite is represented by an array of amazing influencers who believe in the vision and who exemplify the Sugopetite woman; classic, simple, and feminine.  You can find them here! 

Follow her on Instagram @sugopetite

This Podcast is sponsored by SNR-Creative- From your Idea to Reality in the most Creative way possible.  Follow this link and mention Vibes By Alicia to receive a FREE business consultation. 

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Created by Alicia A. Elatassi, Thinking Boutique by Alicia

Support this podcast by visiting her store TBByAlicia.com