The Sustainable Shift Podcast

Saving the World with Straws with Emma Rose Cohen


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Can you save the world one straw at a time? Just in the US alone they use 182,5 BILLION straws a year, which if you do the maths you’ll arrive at about 73,000 metrics tons of plastic straws a year.  Crazy facts, hey!
 
Well in this episode, we explore why it’s important  to pull up our socks, just because you can’t see the problem necessarily at your doorstep, doesn’t mean straws aren’t a problem! And leading the crusade against single use plastic is Emma Rose Cohen.
 
My guest is Emma, is  the CEO and founder of Final, creators of FinalStraw—the world’s first reusable, collapsible straw that raised nearly $2 million on Kickstarter. Since 2018, Emma has grown Final from a one product company to a company with an entire line of convenient, sustainable alternatives. In 2020, Final launched BiggieStraw, FinalSpork, and FinalFork.
 
IN TODAY’S EPISODE WE CHAT ABOUT 
 
How with dedication anyone can run a successful Kickstarter campaign  
What it’s like to do not 1 but 2 TedX talks on a global platform 
Which charities and causes are held close to her heart 
Why recycling is the not solution 
ABOUT FINAL.CO
Final is a brand whose mission is to reduce the need for single-use plastics and empower you to change your buying habits by creating reusable Foreverables™. They are such a unique gift + cool gadget for those on-the-go! As a member of 1% for the Planet, Final donates a portion of sales to environmental nonprofits every year and aims to raise awareness of the impacts of our everyday decisions. In the past few months Final has been featured in outlets such as Vogue, Conde Nast Traveler, InStyle, New York Magazine, CNN, etc.
 
CONNECT WITH EMMA & FINAL CO
https://final.co
Emma's Instagram
Final's Instagram
Final's Facebook
Final's Twitter
Also mentioned in the show Habits of Waste
 
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The Sustainable Shift PodcastBy Petria Leggo-Field