In times where markets are dominated by capitalist companies with mass produced goods and mammoth advertising budgets, hand crafted products made by traditional artisans, weavers, and craftsmen are almost extinct. Their art, on which generations of their family had depended for their livelihood, is now dead. But Manish Gupta and his company Matr Boomie are here to their rescue. Matr Boomie's For - Profit model is working to help these Indian Artisans rise back from the ashes. Listen Now to find out how !