Vidcast:  https://youtu.be/xk66vLsjieM

 

SAW IT ON TV is a new feature designed to give you the nitty gritty about the healthcare products and services that are hawked to you during the seemingly endless barrage of TV ads.  Oh yes, we do hear them ad nauseam on good ol’ radio too.  Last year, the pharmaceutical industry alone shelled out more than 1.7 billion dollars to advertise their wares on TV.

 

Let’s take a quick look at the top brands that you see every day on screen.  The top 5 and the bucks they spent in March, 2021 alone are Dupixent, $24 million; Rybelsius, $19.9 million, Humira, $19.6 million, Trulicity $17.1 million, and Xeljanz, $13.6 million.  Then we can’t forget the also rans Rinvoq, Ozempic, Jardiance, Enbrel, and Tremfya.

 

In upcoming editions of SAW IT ON TV, I’ll review each of these drugs in detail so you’ll know for what they’re prescribed,, their cost, and, as far as we know it, their effectiveness.

 

https://www.statista.com/statistics/639356/tv-advertise-drugs-usa/

 

#pharmaceutical #tv #advertising