Back in late December I talked about the media's propensity to dawn a prognosticative hat in an effort to predict what the year ahead holds in store for us.

From a business standpoint this exercise includes 24/7 Wall Street’s prediction of which familiar brands will bite the proverbial bullet in 2012.

Now that we are approaching the half-way point in 2012, how have these ersatz experts fared relative to who is actually gone and who is still with us.

Joining me to talk about these as well as other brand predictions is the incomparable Dr. John Tantillo.