The Live Commerce Playbook

Say Goodbye to Traditional Media and Welcome the New Era of Digital Media


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Tony Novelli talks about his first hand experience as Gen Z and how the traditional media world is fading, and being taken over with the authenticity of the digital era.

This episode is part of the Professionals A-Z who are using TikTok for Business (BizTok), where I discuss with Tony Novelli how is leading his generation into the digital media era, and the changes that are happening now. We discuss that brands and business should be focusing on Gen Z and the things that they enjoy so they can stay relevant for years to come.

ALL ABOUT THE GUEST

Tony Novelli

PRJT Z Marketing Intern
Business Student
USC

LinkedIn: Tony Novelli

PRJT Z Talent

Website: www.prjtztalent.com

ALL ABOUT THE HYPE TEAM

Be sure to subscribe to our YouTube channel at All About the Hype for the full video!

Host: Kyle Kaplanis

Other Team Members:
Jayde Vincent 

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The Live Commerce PlaybookBy Kyle Kaplanis

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