Messaging maven and strategist Anat Shenker-Osorio joins Pete to unpack the mechanics of narrative, the seductive power of repetition, and why too much progressive messaging sounds like it came from a law school textbook. From “Florida fascism facilities” to “start how you want to finish,” Anat brings clarity and conviction to the question of how we talk about political danger—and what we should say instead. This is a sharp, funny, and necessary conversation about how to build power through language. 

Follow Anat's Substack Words to Win by and check out her firm's work: ASO Communications.

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