In episode 85 of Brand Story, host Steve Gillman welcomes back Terry Szuplat, former speechwriter for President Obama and author of the award-winning book "Say It Well: Find Your Voice, Speak Your Mind, and Inspire Any Audience." Terry shares insights on the power of storytelling in leadership and communication, emphasizing how compelling narratives can drive connection and inspire action. He discusses the core beliefs that motivate individuals to engage with organizations and the importance of effective communication.

Listen to Terry's previous episode: Episode 30 - Writing for President Obama, featuring Terry Szuplat

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/say-it-well/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) Intro

(00:39) Terry Szuplat: World Renowned Speechwriter and one of President Obama's Longest

(02:35) Diving into Terry's New Book "Say It Well"

(06:15) There's No Such Thing as Naturally Gifted

(10:55) Speak Uniquely, Your Story is One in Eight Billion

(16:14) Great Leaders are Great Storytellers

(17:45) Public Speaking is a Performance

(20:59) Inviting the Audience to Join You

(25:08) More than Speechwriting: We All Need to be Effective Communicators

(33:41) Don't Be a Demagogue

(37:41) Choosing to Speak with Civility, Honesty and Empathy

(40:59) What's Next: Story Camp