Joe McCormack is on a mission to help organizations master the art of the

short story. In an age of shrinking attention spans, non-stop interruptions,

floods of information, the messages business leaders send out are getting lost

in a sea of words. An experienced marketing executive, successful entrepreneur

and author, Joe is recognized for his work in narrative messaging and corporate

storytelling. His new book, Brief:

Make a Bigger Impact by Saying Less (Wiley & Sons, 2014) tackles the

timeliness of the “less is more” mandate.

Joe founded and serves as managing director and president of The Sheffield

Company, an award-winning boutique agency that specializes in narrative message

development and visual storytelling production. He has a fun website, The Brief Lab, on the book

that I think you will enjoy. The videos are brief and to the point. Lean Sales and Marketing: Learn about using CAP-Do

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