“You need more sales”

Do you always hear that ringing in your head as a business owner?

My guest in this episode, the brilliant Alex Thompson, went through exactly the same thing building his email marketing business.

Alex found that making 2 massive shifts helped him to scale like never before. Outsourcing and saying no to work that didn’t fit with what he wanted. He shares what finally made him shift from doing it all himself. That meant no more work at 4am on the weekend or missing picking his kids up from school.

He also delves into the challenges he has had in finding the right people for his team. Which now includes six writers, and he has doubled his client base by focusing on his strengths.

So, listen up because this is advice that works!

“Saying no has improved my sales goals.” – Alex

You’ll hear about:

00:00 - The Journey to Outsourcing and Saying No

00:44 - An introduction to Alex

02:37 - Why Alex didn't see a future in teaching

06:06 - Alex on selling himself as a copywriter

09:27 - Alex's business crisis

13:17 - Learning how to scale quicker

15:21 - The struggle to let go of your business baby

17:59 - Getting to the point of being able to say no to work

24:31 - Freeing yourself up to strategise with clients

30:46 - Carve out time to work on the business

34:26 - Alex's advice for hiring freelancers

40:58 - Alex's advice to himself when he first started in business

Connect with Alex:

LinkedIn - https://www.linkedin.com/in/alex-thompson-copywriter/

Instagram - https://www.instagram.com/alex_actcopywriting/

ACT Email Marketing - https://www.actcopywriting.co.uk/

Listen to Alex’s podcast Copy Craic - https://shorturl.at/eoW8m

Connect with me:

The HoLT - https://www.the-holt.com/

My website - https://leaturner.co.uk/

LinkedIn - https://www.linkedin.com/in/lea-turner/

Instagram - https://www.instagram.com/leaturnerholt 

Join The Holt waiting list - https://www.the-holt.com/waitlist

This podcast is sponsored bySafe Space From The Workplace. You can check out their podcast here - https://shorturl.at/IASSn