We spend a lot of time learning the hard skills of entrepreneurship. And that makes sense, right? We need to learn the strategies, tactics, and technical skills to build a business doing what we love.

But even though most of our energy goes to the hard skills, the soft skills of entrepreneurship are just as important. Successful pitches, networking connections, and sales conversations often come down to what we say and how we say it.

Tune in to this episode to hear about the four magical phrases that will help you to come across as confident and clear when you’re proactively marketing your business.

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