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Say This During a Ransomware… or Lose $10M+ in Reputation (CISO Crisis Comms Playbook 20) - EP 18
CISOs, CEOs & Business Owners: What To Say (and NOT Say) When Ransomware Hits – Or You'll Lose Millions in Reputation
90% of companies survive the hack… but die from the crisis communications disaster that follows.
Kevin Dinino (Head of Communications at top cybersecurity PR firm KCD PR) reveals the exact playbook that saved Fortune 500 companies during real breaches — and the fatal mistakes that tanked others.
You'll learn:
✅ The 48-hour rule that saves reputations (and stock prices)
✅ 3 statements that instantly destroy trust & trigger lawsuits
✅ CEO media-training crash course you can run in one afternoon
✅ Why cyber insurers now reject claims without a comms plan
✅ How deepfakes + AI leaks are rewriting breach PR in 2025
✅ Step-by-step ransomware crisis comms playbook + templates
Timestamps:
00:00 – Intro 00:04 – Ransomware Rewind
06:45 – The 48-hour reputation rule
12:30 – Real breach war stories
19:20 – Executive media training
27:40 – Deepfakes & AI crisis nightmare
34:15 – Your 2025 ransomware PR playbook
👤 Guest: Kevin Dinino – Head of Communications, KCD PR
LinkedIn: https://www.linkedin.com/in/kevindininokcdpr/
Website: https://www.kcdpr.com
🎤 Hosts: Joe Erle – Cyber Insurance Practice Leader, C3 Insurance
LinkedIn: https://www.linkedin.com/in/joeerle
X/Twitter: https://x.com/joe_erle
TikTok: https://www.tiktok.com/@itscyberjoe
Instagram: https://instagram.com/itscyberjoe
Need cyber insurance help? → [email protected]
Mike Dowdy – Voice AI Developer & Tech Entrepreneur
LinkedIn: https://www.linkedin.com/in/mikedowdy
🎧 Listen to more episodes: https://podcasts.apple.com/us/podcast/cyber-insiders/id1540640713
👉 Subscribe so you're ready BEFORE the ransom demand lands.
#Ransomware #CrisisCommunications #CyberBreach #ReputationManagement #CyberInsurance #CISOTips #DataBreach #PublicRelations #ExecutiveMediaTraining #Deepfakes #Cybersecurity2025
ransomware crisis communication, cyber breach PR, what to say during ransomware attack, CEO media training, cyber insurance requirements 2025, deepfake crisis, KCD PR, Kevin Dinino, Joe Erle, Ransomware Rewind
View all episodes
By Joe Erle
4.6
99 ratings
CISOs, CEOs & Business Owners: What To Say (and NOT Say) When Ransomware Hits – Or You'll Lose Millions in Reputation
90% of companies survive the hack… but die from the crisis communications disaster that follows.
Kevin Dinino (Head of Communications at top cybersecurity PR firm KCD PR) reveals the exact playbook that saved Fortune 500 companies during real breaches — and the fatal mistakes that tanked others.
You'll learn:
✅ The 48-hour rule that saves reputations (and stock prices)
✅ 3 statements that instantly destroy trust & trigger lawsuits
✅ CEO media-training crash course you can run in one afternoon
✅ Why cyber insurers now reject claims without a comms plan
✅ How deepfakes + AI leaks are rewriting breach PR in 2025
✅ Step-by-step ransomware crisis comms playbook + templates
Timestamps:
00:00 – Intro 00:04 – Ransomware Rewind
06:45 – The 48-hour reputation rule
12:30 – Real breach war stories
19:20 – Executive media training
27:40 – Deepfakes & AI crisis nightmare
34:15 – Your 2025 ransomware PR playbook
👤 Guest: Kevin Dinino – Head of Communications, KCD PR
LinkedIn: https://www.linkedin.com/in/kevindininokcdpr/
Website: https://www.kcdpr.com
🎤 Hosts: Joe Erle – Cyber Insurance Practice Leader, C3 Insurance
LinkedIn: https://www.linkedin.com/in/joeerle
X/Twitter: https://x.com/joe_erle
TikTok: https://www.tiktok.com/@itscyberjoe
Instagram: https://instagram.com/itscyberjoe
Need cyber insurance help? → [email protected]
Mike Dowdy – Voice AI Developer & Tech Entrepreneur
LinkedIn: https://www.linkedin.com/in/mikedowdy
🎧 Listen to more episodes: https://podcasts.apple.com/us/podcast/cyber-insiders/id1540640713
👉 Subscribe so you're ready BEFORE the ransom demand lands.
#Ransomware #CrisisCommunications #CyberBreach #ReputationManagement #CyberInsurance #CISOTips #DataBreach #PublicRelations #ExecutiveMediaTraining #Deepfakes #Cybersecurity2025
ransomware crisis communication, cyber breach PR, what to say during ransomware attack, CEO media training, cyber insurance requirements 2025, deepfake crisis, KCD PR, Kevin Dinino, Joe Erle, Ransomware Rewind