Ditch the vague commercialization promises.

Are you serious about moving your technology from prototype to purchase order? Too many Phase I SBIR proposals end with the promise, “We’ll figure out commercialization later,” but agencies are now pushing for measurable transition plans and defendable Phase III pathways. If you want Phase II or III funding, you need a real go-to-market and transition plan that primes, program managers, and contracting officers can believe in.

Commercialization That Converts provides small businesses with the essential inputs needed during Phase I to set up for follow-on funding, partnerships, and sole-source lanes.

In this podcast, we walk you through how to build the path that gets your tech used, not just funded, covering critical steps such as:

• Customer Discovery That Matters: Learning the difference between the end-user (who experiences the pain point) and the buyer (who controls the budget or acquisition mechanism).
• Market Sizing You Can Defend: Moving past hand-wavy projections to create a credible, 10-line bottom-up estimate that defines potential units, realistic pricing, and the procurement cycle.
• Channels and Partnerships: Understanding which players to bring in—like primes, integrators, OEMs, VARs, or SBIR transition brokers—and how/when to secure crucial Letters of Interest (LOIs) or MOUs.
• Protecting Your Edge: Navigating the essential aspects of SBIR/STTR Data Rights to ensure your technology is protected for at least 20 years and that your IP stance is transition-friendly.
• The Phase III Gold Standard: Identifying your non-competitive Phase III pathway during Phase I, whether through specific Navy TPOC/PM support, AFWERX STRATFI/TACFI, Army xTech, or civilian partnering/licensing.
• Your Key Deliverable: Creating the Commercialization & Transition One-Pager—the backbone of your Phase II proposal—which captures your Ideal Customer Profile (ICP), pricing logic, target channels, and Phase III mechanism.