SBJ I Factor presented by Allied Sports features an interview with SMAC Entertainment CEO and co-founder Constance Schwartz-Morini.

Schwartz-Morini spent a decade at the NFL before joining broadcaster and NFL legend Michael Strahan to found SMAC, which sits at the center of sports, entertainment and pop culture. She was an SBJ Game Changers honoree in 2018. During her interview with SBJ’s Abe Madkour, she talks about changing her early focus from law to marketing, refusing to take ‘No’ for an answer, and how taking a chance on Hootie and the Blowfish helped get her start in entertainment marketing.

SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.