SBJ I Factor presented by Allied Sports features an interview with GMR Executive Vice President Todd Fischer. Fischer has a keen sense of the brand side of the industry, and how brands can leverage sports. Before his current stint at GMR, he worked at State Farm, where he helped drive the brand’s broad marketing and sponsorship strategy. Fischer was a member of SBJ’s Forty Under 40 class of 2016.

During the interview, Fischer talks with SBJ’s Abe Madkour about the lessons learned growing up in the midwest, the power of networking, why it’s critical to learn everything you can about a partner’s business, and what advice he gives to young people entering sports.

SBJ I Factor presented by Allied Sports is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.