Paul Epstein, founder of Purpose Labs, successfully steered business teams that executed billion-dollar NFL campaigns, broke Super Bowl revenue records, and generated league-leading sales results for NBA clubs. He then served as a consultant for the largest brands in business and sports. But after experiencing his own personal and career transformation, Epstein embarked on a mission to tackle a crisis of leadership. In his book, The Power of Playing Offense, Epstein takes a people-first approach to help leaders elevate purpose, performance and impact.

In this episode of SBJ Unpacks, Epstein talks with SBJ’s Ross Nethery about his leadership journey, including how he became the “Why Coach” for the San Francisco 49ers.