Sign up to save your podcasts
Or
Share SBM 113: Why Your Company Story is Killing Your Conversions with Dom Cappuccilli
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
SBM 113: Why Your Company Story is Killing Your Conversions with Dom Cappuccilli
Today’s Guest
In this episode you will learn about transitioning companies from startups ran by single owners or small teams to something that’s more scalable.
Dom Cappuccilli is an expert in storytelling and sales.
This is the 113th session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
Sales gets a bad rep due to bad sales people and marketing gets a bad rep due to bad marketing teams.
The four components of a perfect cold email:
1.) Why I’m reaching out specifically to you – relevance hook
2.) What I want – The question that you’re going to ask
Don’t make an assumption, ask a question… think of the value proposition flip to problem and position it that way.
“I’d like to know how you’re dealing with …. currently”
3.) Why should you give it to me – why would someone give you the answer
4.) How to give it to me – If someone’s interested what is the next exact step. Call to action.
“Would you be open to a call if our offer matches your needs?”
[sc name=”SBM Lead Magnet 1″]
TOPICS DISCUSSED
RESOURCES
THANK YOU FOR LISTENING!
To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!
Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!
[sc name=”SBM Lead Magnet 3″]
The post SBM 113: Why Your Company Story is Killing Your Conversions with Dom Cappuccilli appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.
View all episodes
By Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert
4.9
7171 ratings
Today’s Guest
In this episode you will learn about transitioning companies from startups ran by single owners or small teams to something that’s more scalable.
Dom Cappuccilli is an expert in storytelling and sales.
This is the 113th session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
Sales gets a bad rep due to bad sales people and marketing gets a bad rep due to bad marketing teams.
The four components of a perfect cold email:
1.) Why I’m reaching out specifically to you – relevance hook
2.) What I want – The question that you’re going to ask
Don’t make an assumption, ask a question… think of the value proposition flip to problem and position it that way.
“I’d like to know how you’re dealing with …. currently”
3.) Why should you give it to me – why would someone give you the answer
4.) How to give it to me – If someone’s interested what is the next exact step. Call to action.
“Would you be open to a call if our offer matches your needs?”
[sc name=”SBM Lead Magnet 1″]
TOPICS DISCUSSED
RESOURCES
THANK YOU FOR LISTENING!
To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!
Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!
[sc name=”SBM Lead Magnet 3″]
The post SBM 113: Why Your Company Story is Killing Your Conversions with Dom Cappuccilli appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.