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SBM 133: Advertising on Linkedin with AJ Wilcox
Today’s Guest
In this episode you will learn about the ins and outs of LinkedIn advertising.
AJ Wilcox is an expert in LinkedIn advertising.
This is the 133rd session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
The targeting is similar to FB but you can also upload a list of company names.
Sponsored content <– recommended for beginners (single image)
For image select something bright that contrasts the color of linkedin
(purple, green, orange)
Text – include why you should pay attention call to action
Headline – name of asset
ex: free ebook download now, webinar on x subject
Text Ad with tiny ad (right side) <– Low risk, only served on laptop
Email ad <– If it sounds like a personal invitation
Dynamid ads <— Least favorite and not recommended
TOPICS DISCUSSED
RESOURCES
AJ IN ACTION
THANK YOU FOR LISTENING!
To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!
Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!
The post SBM 133: Advertising on Linkedin with AJ Wilcox appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.
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By Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert
4.9
7171 ratings
Today’s Guest
In this episode you will learn about the ins and outs of LinkedIn advertising.
AJ Wilcox is an expert in LinkedIn advertising.
This is the 133rd session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
The targeting is similar to FB but you can also upload a list of company names.
Sponsored content <– recommended for beginners (single image)
For image select something bright that contrasts the color of linkedin
(purple, green, orange)
Text – include why you should pay attention call to action
Headline – name of asset
ex: free ebook download now, webinar on x subject
Text Ad with tiny ad (right side) <– Low risk, only served on laptop
Email ad <– If it sounds like a personal invitation
Dynamid ads <— Least favorite and not recommended
TOPICS DISCUSSED
RESOURCES
AJ IN ACTION
THANK YOU FOR LISTENING!
To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!
Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!
The post SBM 133: Advertising on Linkedin with AJ Wilcox appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.