SBM ITB TALKS

#SBMITB TALKS EP 39: CUSTOMER BEHAVIOR SWITCHING DURING THE PANDEMIC


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In  this episode, SBM ITB will discuss about Customer Behavior Switching during The pandemic  with a young lecturer at SBM ITB, Fitri Aprilianty, MSM.  

COVID-19 has become a worldwide disease epidemic in the past year.  There are so many negative impacts caused by this COVID-19.  It is not only in the health sector that has changed drastically.  Even from the pattern of work, lectures, daily habits also change from usual.  For example, the shopping habits of consumers have changed to "panic buying".

From the term panic buying, it directly changes the Indonesian economy.  However, in the 1st quarter of 2020 when COVID-19 broke out, the Indonesian people felt they had an optimistic attitude regarding Indonesia's economic recovery.

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SBM ITB TALKSBy SBM ITB