Technology is the main actor in all aspects of human life currently, every aspect will utilize the technology to make their life easier. Technology makes human behavior change. It will give the effect to the business aspect, every businessman or entrepreneur should know the behaviour of their consumer and they should transform their business value to the consumer rightly.   In this episode we will discuss creating business value through technology with Athalia Mutiara as one of the alumni in SBM ITB, and also the co-founder and CEO of hearme.id.