It is undeniable that gamification does have a significant impact on increasing brand awareness of a brand. Several big companies in the world have often used gamification, starting from marketing strategies, increasing revenue, to strengthening their brand awareness.   In this episode, SBM ITB will discuss about Gamification in business process with a young lecturer at SBM ITB, Aria Bayu Pangestu who is actively conducting research related to gamification. So, what gamification is, how it works, then how to use it for marketing strategies?