Real Estate Agent Success Calls

SC203: Joe Bourland. Zillow Profitability Collapse And Conversion To Referral Based Fees.

11.04.2019 - By Mike Cerrone - Real Estate Broker, Salesperson, Realtor, Coaching and Training Selling SkillsPlay

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Joe Bourland sold 112 homes worth 26 million last year. Joe talks about his catch 22 with Zillow. Last year he closed 48 transactions with leads from Zillow. However, the Zillow ROI has fallen from 12-to-1 to 2-to-1. Also Zillow is moving from flat monthly fee to closed referral fee. Joe also talks about building his team and the challenge of moving from a producer centric to 7th level team. Plus working with your spouse. And more.

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