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Scalability Masterclass: Grow Revenue & Profitability with Less Friction
Is your company’s growth capped by your own capacity?
At a certain stage, scaling stops being about "what" you do and becomes entirely about "how" you set up your internal engine.
If you feel like you're constantly putting out fires instead of executing your strategy, this Scalability Masterclass is for you.
Farhad Niyoz (CEO of Cocoon) and Martins Bicevskis (Professional Board Member) break down the "Scalability Puzzle" - the specific disconnects between Strategy, Execution, and Team that create friction and kill profitability.
In this video, you will learn:
• The Strategy Trap: Why most strategic plans detach from reality and how to fix the "buy-in" problem.
• Escaping Firefighting: How to move from reactive problem-solving to a steady execution rhythm.
• The Team Equation: How to spot C-level mis-hires and why "nice" CEOs often fail to scale.
• Practical Tools: A core team exercise you can run immediately to spot blockers.
Timestamps:
00:00 Introduction and goals
02:06 Meet the speakers: Farhad and Martins
04:58 Understanding company scalability
08:37 The role of strategy in scaling
09:08 Strategy content
21:08 Strategy process: staying realistic
25:47 Strategy buy-in: alignment and accountability
29:43 Navigating investor disagreements
34:37 The role of execution in scaling
38:47 CEO responsibilities: firefighting vs. planning
39:56 Financial hygiene for CEOs
42:54 Delegating responsibility and decisions
47:58 Building a steady execution system
54:20 The role of the team in scaling
58:38 Team setup: placement, structure, and collaboration
59:59 Team journey
1:04:50 Leadership principles
1:07:19 Leading by example vs. motivating
1:11:55 Action step: the growth blockers assessment
1:13:46 How to get individual support
1:11:09 Creating a sense of ownership
1:14:11 Closing thoughts and open discussion
1:15:04 Love what you do vs. Do what you love
1:16:44 The Nvidia lesson: starting small
Resources & Next Steps:
🔹 Free Growth Blockers Assessment: https://www.cocoonprogram.com/assessment
🔹 Learn more about Cocoon: https://www.cocoonprogram.com/
🔹 Request an individual session: https://www.cocoonprogram.com/grow-with-us
🔹 Follow us on LinkedIn: https://www.linkedin.com/in/farhadniyoz/
About the Speakers:
Farhad Niyoz is the CEO of Cocoon, a mentor, and a former tech founder. He helps growth-stage CEOs build strong, aligned teams that execute autonomously, preventing the founder from becoming the bottleneck.
Martins Bicevskis is a professional supervisory board member and C-Suite advisor. He advises CEOs on scaling, org design, and high-stakes transitions pre- and post-IPO, drawing on experience leading teams in the hundreds.
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By Cocoon ProgramIs your company’s growth capped by your own capacity?
At a certain stage, scaling stops being about "what" you do and becomes entirely about "how" you set up your internal engine.
If you feel like you're constantly putting out fires instead of executing your strategy, this Scalability Masterclass is for you.
Farhad Niyoz (CEO of Cocoon) and Martins Bicevskis (Professional Board Member) break down the "Scalability Puzzle" - the specific disconnects between Strategy, Execution, and Team that create friction and kill profitability.
In this video, you will learn:
• The Strategy Trap: Why most strategic plans detach from reality and how to fix the "buy-in" problem.
• Escaping Firefighting: How to move from reactive problem-solving to a steady execution rhythm.
• The Team Equation: How to spot C-level mis-hires and why "nice" CEOs often fail to scale.
• Practical Tools: A core team exercise you can run immediately to spot blockers.
Timestamps:
00:00 Introduction and goals
02:06 Meet the speakers: Farhad and Martins
04:58 Understanding company scalability
08:37 The role of strategy in scaling
09:08 Strategy content
21:08 Strategy process: staying realistic
25:47 Strategy buy-in: alignment and accountability
29:43 Navigating investor disagreements
34:37 The role of execution in scaling
38:47 CEO responsibilities: firefighting vs. planning
39:56 Financial hygiene for CEOs
42:54 Delegating responsibility and decisions
47:58 Building a steady execution system
54:20 The role of the team in scaling
58:38 Team setup: placement, structure, and collaboration
59:59 Team journey
1:04:50 Leadership principles
1:07:19 Leading by example vs. motivating
1:11:55 Action step: the growth blockers assessment
1:13:46 How to get individual support
1:11:09 Creating a sense of ownership
1:14:11 Closing thoughts and open discussion
1:15:04 Love what you do vs. Do what you love
1:16:44 The Nvidia lesson: starting small
Resources & Next Steps:
🔹 Free Growth Blockers Assessment: https://www.cocoonprogram.com/assessment
🔹 Learn more about Cocoon: https://www.cocoonprogram.com/
🔹 Request an individual session: https://www.cocoonprogram.com/grow-with-us
🔹 Follow us on LinkedIn: https://www.linkedin.com/in/farhadniyoz/
About the Speakers:
Farhad Niyoz is the CEO of Cocoon, a mentor, and a former tech founder. He helps growth-stage CEOs build strong, aligned teams that execute autonomously, preventing the founder from becoming the bottleneck.
Martins Bicevskis is a professional supervisory board member and C-Suite advisor. He advises CEOs on scaling, org design, and high-stakes transitions pre- and post-IPO, drawing on experience leading teams in the hundreds.